SFI12: Quantifiable impact.

April 7, 2012 at 9:42 pm Leave a comment

Part 4 of 5

The third panel was full of projects with clearly recognizable social, environmental, and economical impact. BNIM Architecture’s SEED award winning Bancroft School Revitalization was the first project presented, including heartfelt anecdotes by the neighborhood association’s president, Sandra Hayes. One of her biggest takeaways from this project is that “to be a change agent, you have to build relationships.” Tim Duggan, the landscape architect on the project and a long-term collaborator with BNIM, described another challenge for the team: creating a design language for Manheim that is distinct but still local. Duggan admitted that it’s a tricky but very important line to navigate.

rendering of Bancroft School Revitalization by BNIM and Make It Right

The next speaker was Green Guide for Health Care co-founder Gail Vittori, who realized 12 years ago that “no one was really connecting human health & the built environment.” The work that she has done and encouraged others to do (including some great progress by my employer, Perkins+Will!) has moved healthcare facilities forward by leaps and bounds. Now, the standard for hospital design is finally shifting toward healthy food, water and energy savings, and carcinogen free building materials. When asked about mobilizing this type of change, specifically though the effect of a “multiplier,” Vittori shared that employee retention in a powerful motivator in healthcare; statistics show that nurses stay in their jobs longer when there’s a green commitment from their employer, and hospitals clearly understand the value of lower turnover.

The always entertaining Pliny Fisk, co-founder of the Center for Maximum Potential Building Systems, also shared some pieces of his portfolio. His project goals are strongly rooted in social impact and understanding, making him and Vittori (his wife) quite the power couple of public interest design. With his projects, Fisk said that his aim is for clients to think “that crazy American, he actually understands who we are as a culture.” In my opinion, it’s a goal that’s far from crazy.

MASS Design Group aims for triple bottom line impact with all their projects, including construction of housing for Butaro Hospital’s doctors

Michael Murphy and Tanya Paz were up next, presenting MASS Design Group’s SEED award winning Nyanza hospital. Murphy shared that designing “healthier environments” was the primary goal in founding the non-profit firm, a goal that has definitely been achieved with their celebrated Butaro hospital. The Nyanza project has many of the same goals as Butaro, but is located on a much tighter site, making it both a challenging and very rewarding project to work on.

When the audience asked this panel how we can improve legislation to make healthier cities, several great answers were offered. BNIM’s Sam De Jong reaffirmed the power of seeing the local community as a partner. Duggan reminded the audience to vote! And moderator Michael Gatto added by saying that we all need to be “solutionary” in our approaches.

April 7’s daily design idea is a quote by Make It Right’s Tim Duggan: “the moment you quantify the benefits, the bean counter will understand the value of tree hugging.”

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SFI12: Beneficiaries as participants. SFI12: Design is relational.

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