Companies that care.

April 2, 2010 at 2:58 pm 6 comments

Well-designed corporate structures seem a little undervalued, in my opinion. Setting up a mission statement – and a strategy for how to follow it – can be extremely critical in how successful a company can become. As author Dev Patainik says with his book Wired to Care, “When people in an organization develop a shared vibe for what’s going on in the world, they’re able to see new opportunities faster than their competitors. They have the courage of their convictions to take a risk on something new. And they have the gut-level intuition to see how their actions impact the world around them.” The 2003 documentary The Corporation took a close look at how modern companies function as cohesive units, with the specific twist of “diagnosing” the corporation as you could a person (since corporations are treated as people in court). The film, which is highly critical of how many corporate structures have been designed, is definitely worth a watch.

Fortunately, there have been some very admirable moves by corporations recently. Two quick examples:
Starbucks is sponsoring the betacup contest, to help reduce the amount of coffee cups that go unrecycled. And the band Pearl Jam is planting 33 acres of trees to offset the carbon emissions from their 2009 tour.

April 2’s daily design idea is imagine yourself as a company, and think about what your mission statement would be.


Entry filed under: Uncategorized. Tags: , , , , , , , .

The art of (actual) waste. Grids have more than “convenience and utility”.

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