Design for sharing.
Neal Gorenflo, publisher of online magazine Shareable, recently posted a great article called “Ten Ways Our World Is Becoming More Shareable.” He points out trends like increased urban development (over half the world lives in cities) and the pervasiveness of social media (which Lee LeFever has explained “in plain english”), and has realistic examples to back them up. I was especially intrigued by his mention of Generation G, a term explained by TrendWatching.com about a year ago. This cultural group is pushing more and more for sharing, especially in times when resources seem tight. And as TrendWatching points out, “the need for more generosity beautifully coincides with the ongoing (and pre-recession) emergence of an online-fueled culture of individuals who share, give, engage, create and collaborate in large numbers.”
April 5’s daily design idea is design something that shares extremely easily. How does this change your creative process?