The ugly duckling of bike sharing.
GOOD recently reported on the early successes of Dublin’s bike sharing program, Dublin Bikes. Only 2 of the 450 were “pilfered” in the first six months of the program, which is impressive relative to some of the other less fortunate bike sharing programs worldwide.
Why haven’t more bikes been stolen? “It helps that the bicycle is ugly,” writes the Global Post, among other reasons.
April 19’s daily design idea is smart design isn’t always beautiful design.