The British can be so cheeky!

May 19, 2010 at 12:03 pm Leave a comment

In London, four naked men and women recently took to their morning commutes with only shoes and strategically placed handbags or briefcases. The nudes traveled on escalators and rode the tube as though their lack of suitable attire was completely normal. The stunt caught tube goers attention very effectively as part of a campaign to publicize a new British mini-series entitled The Naked Office, which debuted the following night.

Unlike pre-produced 2D advertising, performers are able to dramatize a message in a way that can significantly increase attention and interest. Also referred to as ‘street theater’ or ‘performance advertising’ (depending on your context),  these pieces are returning to the traditions of magicians, storytellers, puppeteers, acrobats, and mimes. Fundamentally the naked commuters in London were people trained to mesmerize crowds in order to communicate a specific idea. Of course, live performances themselves are limited because they are only viewed by a select number of people, but they are excellent catalysts for word-of-mouth communication and viral advertising which dramatically extends the potential audience.

May 19’s daily design idea is try propagating your messages by using people as performers.

UPDATE: Another great example of performance advertising! Check out Improv Everywhere’s latest mission, performed in collaboration with NYPL, to raise awareness about New York City Library’s perilous state in the face of potentially record-breaking budget cuts.

Advertisements

Entry filed under: Quentin Regos. Tags: , , , , , , , , , , , .

Conjoined seating. An invitation to smash (or at least try).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Recent Posts

Idea Updates



Creative Commons License
Content on Daily Design Idea is by Gisela Garrett and is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License, unless specifically noted otherwise.

Daily Design Idea's visual identity is designed by Quentin Regos. All components copyright © 2010 Quentin Regos. All rights reserved.