An invitation to smash (or at least try).

May 20, 2010 at 5:59 pm 1 comment

An installation by David Belt officially opened to an invite-only guest list today. I’m guessing the biggest reason it’s not public (as of yet) is that it’s potentially dangerous in addition to being incredibly fun. The installation is cleverly called Glassphemy!, and it provides a structure for people to chuck glass bottles (often in the direction of exterior viewers) that then smash into small glass pieces. “The purpose behind all this cathartic mayhem?” writes Paul Hiebert for Flavorpill, “To make recycling cool.” Belt’s goal is to turn the broken glass into recycled material for a tbd project with his company MacroSea.

The reason this installation is so alluring is that it asks participants to intentionally break glass, which means breaking the rules. A similar strategy was recently employed in Vancouver in 3M’s bus stop “poster” for safety glass.

May 20’s daily design idea is just like being the “cool mom”, letting people break rules can be an excellent way to engage them in your design.

Advertisements

Entry filed under: Uncategorized. Tags: , , , , , , , , , .

The British can be so cheeky! Practical imagination at work.

1 Comment Add your own

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Recent Posts

Idea Updates



Creative Commons License
Content on Daily Design Idea is by Gisela Garrett and is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License, unless specifically noted otherwise.

Daily Design Idea's visual identity is designed by Quentin Regos. All components copyright © 2010 Quentin Regos. All rights reserved.