An invitation to smash (or at least try).

May 20, 2010 at 5:59 pm 1 comment

An installation by David Belt officially opened to an invite-only guest list today. I’m guessing the biggest reason it’s not public (as of yet) is that it’s potentially dangerous in addition to being incredibly fun. The installation is cleverly called Glassphemy!, and it provides a structure for people to chuck glass bottles (often in the direction of exterior viewers) that then smash into small glass pieces. “The purpose behind all this cathartic mayhem?” writes Paul Hiebert for Flavorpill, “To make recycling cool.” Belt’s goal is to turn the broken glass into recycled material for a tbd project with his company MacroSea.

The reason this installation is so alluring is that it asks participants to intentionally break glass, which means breaking the rules. A similar strategy was recently employed in Vancouver in 3M’s bus stop “poster” for safety glass.

May 20’s daily design idea is just like being the “cool mom”, letting people break rules can be an excellent way to engage them in your design.


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The British can be so cheeky! Practical imagination at work.

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