New modern McDonalds go for the gold.

June 1, 2010 at 6:36 pm Leave a comment

McDonalds in New York are slowly but surely getting the makeover previously reserved for their European counterparts, and I definitely have some mixed feelings.

McDonald’s at 1499 3rd Avenue in New York City, via Google Maps (date unknown) and now (May 2010).

I think the bulk of my indecisiveness comes from my appreciation for bold colors and modern aesthetics (i.e. the Egg by Arne Jacobsen, now a staple in the modern McDonalds) being in conflict with the nostalgic value I place in McDonald’s as a cultural entity. If it was up to me, I think they’d all still look like the original from 1955.

June 1’s daily design idea is where do you fall in the debate of modern form vs. classic style? Or do they even have to be in conflict?


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