The World Cup: it’s personal.

June 8, 2010 at 1:30 pm Leave a comment

This year’s World Cup kicks off in South Africa on June 11, and it seems like the most personalize-able (and perhaps most commodified) World Cup yet. You can now make your own World Cup avatar, create never-realized matches with the 2010 FIFA World Cup video game, or take some inspiration from Lego Fussball and recreate historic World Cup moments using good old Legos and stop-motion.

On a different note, Nike is producing soccer jerseys for its World Cup teams made out of plastic bottles from Japanese and Thai landfills. Apparently it only takes about 8 bottles to make a shirt, it takes 30% less energy than making a comparable non-recycled shirt, and there’s still a clear design emphasis on comfort and wearability. Now there’s something that makes me more personally invested in World Cup-related commodities.

June 8’s daily design idea is the branding, corporate sponsorship, or commodification of something doesn’t have to eliminate all personal connection to it.

Advertisements

Entry filed under: Uncategorized. Tags: , , , , , , , , , , , , , , .

Buses, burbs, and ideas. Oh my! Because of Shakespeare, we can be “traditional”.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Recent Posts

Idea Updates



Creative Commons License
Content on Daily Design Idea is by Gisela Garrett and is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License, unless specifically noted otherwise.

Daily Design Idea's visual identity is designed by Quentin Regos. All components copyright © 2010 Quentin Regos. All rights reserved.