The World Cup: it’s personal.

June 8, 2010 at 1:30 pm Leave a comment

This year’s World Cup kicks off in South Africa on June 11, and it seems like the most personalize-able (and perhaps most commodified) World Cup yet. You can now make your own World Cup avatar, create never-realized matches with the 2010 FIFA World Cup video game, or take some inspiration from Lego Fussball and recreate historic World Cup moments using good old Legos and stop-motion.

On a different note, Nike is producing soccer jerseys for its World Cup teams made out of plastic bottles from Japanese and Thai landfills. Apparently it only takes about 8 bottles to make a shirt, it takes 30% less energy than making a comparable non-recycled shirt, and there’s still a clear design emphasis on comfort and wearability. Now there’s something that makes me more personally invested in World Cup-related commodities.

June 8’s daily design idea is the branding, corporate sponsorship, or commodification of something doesn’t have to eliminate all personal connection to it.


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Buses, burbs, and ideas. Oh my! Because of Shakespeare, we can be “traditional”.

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