The season of stoops.

June 10, 2010 at 10:28 am Leave a comment

I just moved out of a neighborhood with almost no stoop life to one that’s full of it (and I definitely prefer it this way). As if that weren’t exciting enough, I recently discovered that Absolut Vodka is continuing their Cities Campaign through a new flavor: Absolut Brooklyn, and the campaign’s whole shtick is “Celebrating Brooklyn Stoop Life.”

via the Absolut Brooklyn (PDF) press release (June 3, 2010):

“Designed in collaboration with Spike Lee, the bottle is a colorful depiction of the stoop where the Brooklyn-bred auteur grew up – #165. Harkening back to the decades-long notion that the stoop is truly the epicenter of creativity, culture and community, the bottle serves as an homage to that Brooklyn ideal of stoop life – where memories are made and ideas are sparked through conversation and camaraderie. Other subtle nods include Brooklyn nicknames on the steps of the stoop and a line from a love letter to Brooklyn written by poet/actor Lemon Andersen. In addition, the Lars Olsson Smith seal, never before altered on the iconic ABSOLUT bottle, has been “Spiked” – Lars wears a baseball cap and glasses evocative of Spike Lee.”


Absolut Brooklyn ad.

The best part is that sales from Absolut Brooklyn will help Brooklyn (add Absolut to the list of companies that care):

“As part of ABSOLUT VODKA’s commitment to supporting the Brooklyn community, the brand is donating $50,000 of the profits from the sale of ABSOLUT BROOKLYN to Habitat for Humanity – New York City, an organization dedicated to transforming lives and the city by building quality, affordable homes for families in need. The funds will be dedicated to Habitat’s newest affordable homes project in Bedford-Stuyvesant, scheduled to be completed in 2011.”

June 10’s daily design idea is group traditions are frequently founded in place.

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Entry filed under: Uncategorized. Tags: , , , , , , , , , , .

Because of Shakespeare, we can be “traditional”. I love the (actual) lines in this piece!

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