Typographic branding.

July 20, 2010 at 3:00 pm Leave a comment

via Eye blog (September 2, 2009):

“…it’s a truth universally acknowledged that a single brand in possession of fortune (approaching $3bn, apparently) must be in want of an extensive redesign from a smart NYC agency. Activision is cooking up two new games variations [to Guitar Hero] – Band Hero and DJ Hero – the better to punish our plastic this Christmas. So it needed a look and feel that acknowledges Guitar Hero’s heavy metal roots, while giving the upstart titles the chance to hook the pop wannabees, indie kids and hip-hop turntablists with artwork that doesn’t look like it was first stencilled on Lemmy’s denim jacket.

So Activision called in the design world’s very own Don Draper, Pentagram’s urbane and articulate Michael Bierut. Eye magazine contacted Bierut by phone and email to get the lowdown on the project… which includes headbanging artwork by Rick Valicenti plus variations from Adam Larson and Brighton-based Steven Wilson. In addition to Bierut, the Pentagram project team included designer Joe Marianek and Kai Salmela, who designed the custom display typeface, Hero Bold (below).”

July 20′s daily design idea is text is an important part of visual communication, and therefore an important part of any brand. How can your next project fully rock 26 letters?


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