3×3 with Jennifer Hoffman.

November 4, 2010 at 10:44 am Leave a comment

Jennifer Hoffman is a Designer and the Principal/Founder of Ecohaven Project.

What do you design?
Interior Design, Branding, Art Direction, Mixed Media Art + most recently – Collaborative Design.

Copyright Jennifer Hoffman

Where do you design?
Chicago, IL

Copyright Jennifer Hoffman

Why do you design?
We spend 90 percent of our time indoors, which is usually more polluted than outdoor city air.  In addition, we spend our time in spaces that aren’t designed well in terms of aesthetics, functionality, accessibility + sustainability.  Designing functional, beautiful + inspiring environments that are healthy + safe for the planet + its people is fundamental for good design.

In terms of Ecohaven Project + collaborative design, we’re just starting out.  On the projects we’ve worked on so far, it’s been really great to brainstorm ideas with other disciplines to come up with interesting + innovative solutions for design problems.  We’re big fans of IDEO’s collaborative design process because everybody has the opportunity to contribute.  We also like the idea that EVERYBODY is a possible design collaborator in this forum.

November 4’s daily design idea is be more like Jennifer: take care of the earth, take care of its people, and collaborate in the process.

Jennifer Hoffman Design:

Ecohaven Project:


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WTF is IEQ? Making a living and a difference, simultaneously.

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