Rubber, road, and non-toxic chalking fluid.
Contrail is a self-proclaimed “public art project that celebrates shared spaces” and, in addition, “helps make bicycling safer and more fun.”
Brooklyn-based co-inventors Pepin Gelardi and Teresa Herrmann first came up with the Contrail in response to a competition seeking ideas for attracting more people to the cycling community. According to Gelardi, the two “wanted to create a device that proved to potential cyclists that a community exists.” The Contrail is a small device that you attach to a bicycle, then hook up with “washable, non-toxic chalking fluid made from eco-friendly pigments.” The bike’s rear-wheel movement triggers the fluid’s release, transforming “your bike into a paintbrush.”
While I also appreciate the forced participation of the somewhat similar “art attack” in Berlin earlier this month, I love the idea of Contrail and definitely believe in its value and stickiness as a product. As Gelardi and Herrmann say on their website and on their Kickstarter page (active until November 27!), there are lots of possible uses including: establishing bike routes (particularly for groups with different paces), increasing awareness for bicycling (or other activities/causes) through visual impact, and individual public art.
November 9’s daily design idea is collective visual mark-making can be a great community building tool. If you agree and/or if you support the idea of the Contrail, consider helping them out on Kickstarter.
all images by Contrail, © 2010 ULICU, LLC
Entry filed under: Uncategorized. Tags: awareness, bicycle, Bicycling, collective action, community, community building, Contrail, cycling, kickstarter, paint, Pepin Gelardi, public art, street, Teresa Herrmann.