Ground Up breaks it down.

November 20, 2010 at 10:22 am 1 comment

Three spunky women in Brooklyn recently started an interdisciplinary design studio called Ground Up Designers. They are Lana Zellner [Architectural Designer], Kristen Svorka [Interior Designer], and Tayef Farrar [Multimedia-Graphic Designer], and they have a genius way of breaking down their wide variety of services that really supports their process and overall style:

“Tags” identify specific design services, while “Tag Packages” allow you to mix and match them for your own project. It’s such a straightforward and client-friendly way of approaching project development and defining the scope of work, which I really admire.

Ground Up‘s ideal client is an independent business owner who needs “attractive, unique and fully functional spaces, as well as one-of-a-kind, comprehensive brand identities.” But as you can see above, they’ll tackle almost any (small-ish) project. I’m sold! Ladies – definitely let me know if you’re ever interested in doing a 3×3 Interview.

November 20’s daily design idea is descriptive labels are great, as long as they don’t stop you from being versatile.


Entry filed under: Uncategorized. Tags: , , , , , , , , , , , , , , , , , , , , .

The hours. For people who like to see red.

1 Comment Add your own

  • 1. Lana  |  December 2, 2010 at 3:44 pm

    Thanks so much for the post! Glad you found our Tags & Tag Packages to be interesting :)


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