Craving some generosity?

December 11, 2010 at 8:47 pm Leave a comment

via GOOD (Nov 10, 2010):

“Generosity may be a psychological universal according to a new study from the Harvard Business School. That is, generosity appears to be an evolutionary trait akin to sex and eating that provides benefits to individuals (and our species as a whole).” The study included research that lead to an experiment testing correlations between prosocial spending (spending money on others) and self-reported social well being.

The best part? “As predicted, there was a significant main effect of spending type, whereby participants randomly assigned to recall a purchase made for someone else reported significantly higher SWB (social well being) than participants assigned to recall a purchase made for themselves.”

December 11’s daily design idea is maybe we should more easily give in to our primitive need to give?

photograph from the City of Dreams golf course at FIGMENT 2009, by Flickr user oneiroi

direct link to “Prosocial Spending and Well-Being: Cross-Cultural Evidence for a Psychological Universal”: http://hbswk.hbs.edu/item/6537.html

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