3×3 with Ground Up Designers LLC.
Ground Up Designers is an interdisciplinary design studio based in Brooklyn, New York, founded by Lana Zellner [Architectural Designer], Kristen Svorka [Interior Designer], and Tayef Farrar [Multimedia-Graphic Designer] that offers design solutions incorporating architectural, interior and product design, in addition to print, web and multimedia graphics.
A screen shot from the Ground Up Designers website.
What do you design?
The name Ground Up Designers comes from our interest in working with small business owners looking for design consultation on everything “from the ground up”. Focusing on all aspects that go into designing a successful business, we provide clients with attractive, unique and fully functional spaces, as well as one-of-a-kind, comprehensive brand identities. Being a small yet versatile design studio, the independent business owner is our ideal client; someone looking to open a retail store, café or restaurant who wants one cohesive design package.
We also just completed and published a book titled Built & Branded, which focuses on two main categories of design: architectural/ interior design (the design of the built environment) and graphics/ print / web design (the design of the brand identity) and highlights some of our favorite Brooklyn-based businesses on their success in establishing a strong visual identity through the design of their space, a clever branding strategy, or both.
Built & Branded on display with other Ground Up merchandise at a recent Brooklyn event.
How do you design?
The three of us really enjoy and benefit from working together, so much of the design process is done as a joint collaboration. Whereas most studios split projects between team members, we prefer to work as a group as much as possible. Having trained in a variety of backgrounds allows each of us to bring new and different insight to a project, which we believe makes our work more well-rounded and successful than it would be otherwise.
Why do you design?
We started Ground Up Designers because we realized the need for a design studio that can provide companies with full and comprehensive brand identities. When starting a business, most owners hire multiple professionals (an interior designer for the design of their space, a graphic designer for their logo and a web designer for their website) and this often results in lots of logistical headaches and a disjointed and unclear brand identity. Hiring one company to handle all aspects of the design ensures that the client will receive a complete and cohesive package. It also results in a fully satisfying design process for us, since we enjoy working on the entire scope of a project rather than just a small part. We’re control freaks. We can’t help it.
December 20’s daily design idea is be more like the G’s: identify ideal clients, find great collaborators, and rock your niche.
You can find, contact, and follow Ground Up Designers online!
Entry filed under: Uncategorized. Tags: 3x3, branding, Brooklyn, Built & Branded, built environment, clients, collaboration, Ground Up Designers, identity, interdisciplinary, interview, Kristen Svorka, Lana Zellner, multidisciplinary, services, small business, studio, Tayef Farrar.