“From #gettngslizzerd to Getting Donations”

February 24, 2011 at 11:52 am Leave a comment

via The Chronicle of Philanthropy (February 17, 2011):

When Gloria Huang, Social Media Specialist at American Red Cross, tweeted about how excited she was to find a favorite beer on February 15th, she posted it “to the wrong account through the online application HootSuite, which can support more than one Twitter account at the same time.”

The great news? The Red Cross didn’t fire her, but rather deleted the tweet and followed it up with: “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”

The even better news? “The results were overwhelmingly positive. At one point on Wednesday, the phrase #gettngslizzerd was a trending topic on Twitter. Dogfish Head Brewery asked people to donate to the Red Cross, and several donors responded by posting that they had donated either money or blood. HootSuite pledged to donate $100. ”

February 24’s daily design idea is never underestimate the value of being sincere and down to earth, especially with social media.


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Ready, fire, aim. Fantastic photographic reenactments (1 of 2).

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