One well-deserved stereotype.

February 28, 2011 at 5:38 pm Leave a comment

While there are lots of stereotypes about architects, especially in regards to what they look like, there is another stereotype that I think is very well deserved: verbosity.

Witold Rybczynski’s article in Slate titled “A Discourse on Emerging Tectonic Visualization and the Effects of Materiality on Praxis. Or an essay on the ridiculous way architects talk.” contains one of the better glossaries that I’ve seen for common terms used by architects (aka archispeak).

Bob Borson also has also written a very entertaining article (on his blog Life of an Architect) titled “How to name your design firm.” Borson points out that stringing a bunch of last names together will add credibility to your firm (thanks, law, for setting the standard!) but adds that this strategy will eventually lead to people wondering why, a generation or two later, they cannot speak to Mr. A, B, or C of ABC Architects. He (semi-)facetiously continues by proposing a new strategy for naming firms, based on the traditions of “Chinese restaurants and Multi-family apartment complexes.” For example:


a sample firm name by Bob Borson

February 28’s daily design idea is always try to keep a sense of humor about the stereotypes you might fall into. I’ve definitely dropped more that one unneeded “discourse,” “methodology,” or “visualization” into recent conversations… but I do try to keep it under control for this blog.

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What does an architect look like? Getting friendly (via GOOD).

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