Levi’s cares (to air).

March 2, 2011 at 10:37 pm Leave a comment

Way after the fact (but still way awesome), and via Levi Strauss & Co.’s August 17, 2010 press release:

“Levi Strauss & Co. launched the “Care to Air” Design Challenge on June 1st [2010] to find innovative, covetable and sustainable ways for people to air dry their clothes. After just two months, nearly 140 designs from around the world were submitted for the chance to win up to $10,000 in prizes – and change the way people think about line drying.


“Nothing Is What It Seems” and “The Evaporation Station,” winners in the “Care to Air” Design Challenge by Levi’s

The winning design, “Nothing Is What It Seems,” combines art and function to create an environmentally friendly and aesthetically pleasing way to dry clothes. Designer Caleb Hill from Winnipeg, Manitoba, created a unique design that uses a work of art to masquerade a drying rack, which unfolds easily to dry a full load of laundry. The proposed design will be made of salvaged wood and hemp rope. The runner-up in the “Care to Air” design challenge is “The Evaporation Station” by Jeff Munie and Marlow Baca of the United States, which uses a series of nested stainless steel racks. Meant for urban dwellers with limited space, “The Evaporation Station” can be easily mounted on any wall and attractively displayed when not in use.”

March 2’s daily design idea is improving the environmental impact of the other products that your product interacts with is helpful too! Glad to see that Levi’s is also a company that cares.

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Getting friendly (via GOOD). Can you measure innovation?

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