IDEO.org and piece of advice #6.

March 10, 2011 at 7:29 pm Leave a comment

via Fast Company’s Co.Design (March 7, 2010):

Design and innovation consultancy IDEO “announced today that it would spin off a genuine 501c3 corporation to handle its social innovation practice.” The new “non-profit, IDEO.org, which will officially launch in the fall, will be in a better position to get grants from foundations whose rules make working with for-profit companies difficult.”

While IDEO has a history of doing projects with social impact priorities, “the new organization will aim to work in three different ways: partnering with non-profits to design solutions to problems in the areas of health, agriculture, water and sanitation, financial services, and gender equity; using open innovation platforms and social networking to share insights on best practices; and launching a year-long “future leaders” fellowship program that will pair fellows from the developing world with selected IDEO staffers.”

But will these new approaches be as successful as everyone hopes? IDEO plans to set the bar high for which projects even get picked up, and then be the first to find out if there is a real and positive impact made. “Projects themselves will have to meet a rigorous set of standards: they’ll have to be aimed at low income communities across the globe, be funded by a non-profit enterprise, and deliver tangible results — a real product, service, or system that will directly benefit the community it targets.” In addition, “there will be a huge emphasis on understanding impact,” says the head of IDEO’s Social Innovation domain, Jocelyn Wyatt. “We’ll conduct pre-project baseline surveys, do post-project evaluations, and bring in academics or other third parties for analysis of the results.”

March 10’s daily design idea is professional piece of advice #6: document and analyze your results.

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