The (re)positioning of public transportation.

February 20, 2012 at 3:41 pm Leave a comment

Chris Whitcomb, Communications Manager at Cannon Design, recently brought my attention to the Co.Design article “How Do You Wean People Off Cars? By Rebranding Bikes and Buses.” As Whitcomb notes in his recap of the article, “How we perceive the use of these public [transportation] systems is arguably as important as how well they work.”

One idea for re-positioning public transportation is to make driving seem like a less interactive (and less fun) option. Some efforts already exist in support of this, such as the yearly Park(ing) Day celebration, colorful bike additions like Contrail, or even tools like Walkscore.com that readily show the amenities available in walkable neighborhoods.

image of Park(ing) Day in Minneapolis from 2009 by Flickr user Sveden

image of Park(ing) Day in San Francisco in 2010 by Flickr user Steve Rhodes

Experimentation with classic forms also draws a certain amount of celebratory attention to transportation alternatives, for example the bicycle. That’s not to say that unattractive forms don’t have their benefit as well; just ask Dublin about their bike sharing program.

February 20’s daily design idea is regardless of how it’s ultimately repositioned, public transportation should be the city dweller’s focus and not his or her alternative. What efforts have you seen that are helping to make public transportation people’s preference?

Advertisements

Entry filed under: Uncategorized. Tags: , , , , , , , , , , , , , , , , , , , .

Tweeting on housing: Co.Design Tweeting on professional development: Lisa Curtis

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Recent Posts

Idea Updates



Creative Commons License
Content on Daily Design Idea is by Gisela Garrett and is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License, unless specifically noted otherwise.

Daily Design Idea's visual identity is designed by Quentin Regos. All components copyright © 2010 Quentin Regos. All rights reserved.