Spotted: Coca Cola mixes red with green.

March 7, 2012 at 10:01 pm Leave a comment

It was surprisingly and refreshing (no pun intended) to see this delivery truck the other day:

photo by Gisela Garrett

Not only am I thrilled that Coca Cola is doing their part to lower emissions and generally be more fuel-efficient in the delivery of their product, I’m glad that the trucks got to keep a distinctly Coca-Cola visual identity. It would have been a shame to lose the iconic red for a less recognizable (and overdone) green color.

March 7’s daily design idea is embracing new practices and maintaining your core identity are not mutually exclusive. Kudos to Coke for trying to have it all.


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