Posts tagged ‘advice’
via GOOD (March 1, 2012):
“…we’re using March’s GOOD 30-Day Challenge to dare ourselves to make time for art in our lives. Below are 31 ideas for incorporating art into your month. If you’d like, you can try to do all 31 tasks in a week, or take your time and space them out. Either way, every time you’ve completed a task, come back to this page and check off the one you’ve done. At the end of the month, we’ll tally up all the actions to quantify how much more artistic everyone got in March.”
photo via Flickr user ignatius decky
The list of challenges is great, ranging from important basics (“Visit a museum or gallery” and “Send a friend a link to your favorite artist’s work”) to more disruptive actions (“Create something handmade and give it to someone” and “Create an artist’s workspace in your home”).
Share your progress on Twitter and learn about the progress of others with the #30DaysofGOOD hashtag.
March 1’s daily design idea is make time for art in your life.
via @Inc. (Feb 23, 2012):
“The original idea behind the elevator pitch was to have something that you’d say to a potential customer whom you happen to meet by chance. While the “elevator” scenario is a bit absurd, there’s no question that chance conversations can result in business opportunities.”
The important thing to remember is that an effective elevator pitch “presents you and your offering in a casual, socially acceptable manner. That means no sales pitch. Period.”
image by Flickr user koadmunkee
Here are the steps that Inc. recommends taking when faced with your next opportunity for an “elevator pitch”:
1. Position Your Firm with a single thoughtful sentence. The sentence should “state a quantifiable benefit to your customers that would be relevant to a prospective customer” but still be “pithy enough to be socially acceptable” in the present context.
2. Differentiate Your Firm, if your listener responds with interest to your first sentence. Continue by “revealing one or two facts that prove your uniqueness” in a way that advances your initial positioning statement.
3. Open a Conversation by asking a related open-ended question, assuming that the listener is still engaged. This enables you to determine “whether or not the person you’ve just met actually is a potential customer or just being polite.”
4. Ask for a Meeting in a way that reflects the other person’s enthusiasm or hesitancy. Either way, the goal is “to ask for a meeting to discuss the matter in more detail–so you can drop the business talk and go back to discussing, say, how lovely the bride looked.”The original article by Geoffrey James is available here. By the way, Inc. also has plenty of other great advice on thoughtful conversation in business settings, including the article Smart Talk for Fast Times: 5 Rules.
image by Flickr user deVos
February 23’s daily design idea is business-related conversation can start almost anywhere, as long as your ready to start it.
via Krrb Blog:
“Nothing says thank you like a note written by a 4 year old. But for those who don’t have the monk-like patience it takes to elicit the above pictured type of work from a pre-schooler, there is hope.”
via Krrb: “A card printed on letterpress gives just the right amount of gravitas, but the modern design and bright color of this Tella Press card keeps things light and fun! You can find this card (and more!) on Krrb.com/tellapress.”
Writer (and the blog’s editor at large) Brooke Williams goes on to give plentiful advice on producing a fantastic Thank You note, including a breakdown on the “anatomy” of the note’s written content. Specifically:
1. The Greeting (ex: Dear People of France,)
2. The Gratitude (ex: Thank you so much for the arrestingly beautiful Statue of Liberty you sent over to us.)
3. The Proof Of Use (ex: She now stands majestically in New York Harbor, greeting all who come to these shores in hopes of a better life. We really think she’s taken quite nicely to her new home.)
4. The Once And Future Contact (ex: We really appreciated your support of our effort to overthrow those blasted English – can you believe it was 100 years ago already? – and hope that we can stand side by side again should there be any similar conflicts in the future.)
5. The Gratitude (Again) (ex: Thanks again for sending Lady Liberty our way. We can’t imagine the harbor without her.)
6. The Exit (ex: xox The United States)
Such great pointers, and so desperately needed by some! Thanks, Brooke. xox Daily Design Idea.
February 16’s daily design idea is be thoughtful in your Thanks.
Tonight I had the pleasure of visiting Pentagram through the Architectural League’s “Drinks With A Designer” series. The event allowed for some casual and wonderful one-on-one conversation with design stars like Michael Bierut and Paula Scher. While chatting with Paula, she offered a solid piece of advice (per usual): “The work needs to get out of your head and on to the table, and it needs to be done from the heart.” My somewhat tongue-in-cheek response was that this was the kind of quote that should be on a T-shirt. To which Paula Scher, one of my design idols, replied “Well, you should design it.”
So Paula (and readers), here are four very simple T-shirt designs done at CustomInk.com and based on work by Paula Scher herself. Let me know your thoughts… and maybe I’ll do another round of designs, outsource the project to a more experienced T-shirt designer (or type setter), and/or even have some made. As is, these shirts would be about $20 each.
My font choice is based on a random interview that I found, which identified Accident Grotesque as Paula Scher’s favorite typeface (update: a reader pointed out that this is likely a misprint that should have instead been “Akzidenz Grotesk” – this is a much more logical answer and will be incorporated in any re-designs of the shirts). Not sure if it’s true or not, but I wanted the font to be inspired by Paula. The lettering on these t-shirts is the closest I could get with CustomInk.
March 22’s daily design idea is Paula Scher’s quote: “The work needs to get out of your head and on to the table, and it needs to be done from the heart.“