Posts tagged ‘interview’

Floating green space?

If the idea of a a park underneath the New York City streets is a bit too intangible for you, not to worry, there’s always the fully realized floating green spaces of Argentinian artist Tomás Saraceno. While the project’s images are similarly mind-blowing, the experience of Saraceno’s ‘Cloud Cities’ installation is a bit easier to grasp as it’s currently on display at Hamburger Bahnhof in Berlin, Germany.

photograph via bold magazine

While I haven’t been (and, sadly, won’t be) able to wander in and around the pieces myself, I do have a couple friends who were lucky enough to do so – and they say it really was as amazing as it looks.

conceptual drawing via designboom

The designboom article has great photos and sketches of the ‘Cloud Cities’ installation, as well as an interview with Saraceno while climbing in the piece itself. Some great mid-installation shots are also available on inhabitat (as is an article on an unrelated installation of nature-themed bubbles in Paris in 2010, in case you’re digging this kind of art).

February 27’s daily design idea is when your concept alone dazzles, make sure your execution lives up to the hype. Saraceno seems to have succeeded, on both counts.

February 27, 2012 at 11:57 pm Leave a comment

My design process (part 1 of many).

In a recent interview for an event planning gig, I was asked what my process was. Since I was overly focused on sharing my major accomplishments, my response was more of a highlight-filled narrative than it was an overview of my approach. With hindsight being 20-20-ish, I’ve been thinking a lot about how I could have more directly answered the question… and I decided that I wanted to use the blog to explore this in much the same way that I started defining design. And even though the job that I interviewed for wasn’t a classic design gig, having a design process is still incredibly important. After all, we’re all designers.

any self reflection requires putting on your thinking cap(s); illustration by Shaun Bryndzia

I started by brainstorming the major components of my process, listed below. Their order does have some logic for me, but know that my process is very rarely a linear one.

The Major Components of My Process*:
Articulating Goals
Identifying Resources
Identifying Constraints
Identifying and Prioritizing Variables
Researching and Solidifying the Variables
Defining Action and Responsibility
Taking Action
Documenting the Process (Especially the Action)
Reflecting, in Preparation for Future Processes

*Serious Disclaimer: I will probably evolve this list as I continue with this series.

March 25’s daily design idea is what are the major components of your design process?

March 25, 2011 at 11:02 pm 1 comment

3×3 with Ground Up Designers LLC.

Ground Up Designers is an interdisciplinary design studio based in Brooklyn, New York, founded by Lana Zellner [Architectural Designer], Kristen Svorka [Interior Designer], and Tayef Farrar [Multimedia-Graphic Designer] that offers design solutions incorporating architectural, interior and product design, in addition to print, web and multimedia graphics.


A screen shot from the Ground Up Designers website.

What do you design?
The name Ground Up Designers comes from our interest in working with small business owners looking for design consultation on everything “from the ground up”. Focusing on all aspects that go into designing a successful business, we provide clients with attractive, unique and fully functional spaces, as well as one-of-a-kind, comprehensive brand identities.  Being a small yet versatile design studio, the independent business owner is our ideal client; someone looking to open a retail store, café, or restaurant who wants one cohesive design package.

We also just completed and published a book titled Built & Branded, which focuses on two main categories of design: architectural/ interior design (the design of the built environment) and graphics/ print / web design (the design of the brand identity) and highlights some of our favorite Brooklyn-based businesses on their success in establishing a strong visual identity through the design of their space, a clever branding strategy, or both.


Built & Branded on display with other Ground Up merchandise at a recent Brooklyn event.

How do you design?
The three of us really enjoy and benefit from working together, so much of the design process is done as a joint collaboration.  Whereas most studios split projects between team members, we prefer to work as a group as much as possible.  Having trained in a variety of backgrounds allows each of us to bring new and different insight to a project, which we believe makes our work more well-rounded and successful than it would be otherwise.


Mix Match Lamp, one item in the upcoming Ground Up product line.

Why do you design?
We started Ground Up Designers because we realized the need for a design studio that can provide companies with full and comprehensive brand identities. When starting a business, most owners hire multiple professionals (an interior designer for the design of their space, a graphic designer for their logo and a web designer for their website) and this often results in lots of logistical headaches and a disjointed and unclear brand identity. Hiring one company to handle all aspects of the design ensures that the client will receive a complete and cohesive package. It also results in a fully satisfying design process for us, since we enjoy working on the entire scope of a project rather than just a small part. We’re control freaks. We can’t help it.

December 20’s daily design idea is be more like the G’s: identify ideal clients, find great collaborators, and rock your niche.

You can find, contact, and follow Ground Up Designers online!
Website: www.groundupdesigners.com
Blog: www.blog.groundupdesigners.com
Facebook: www.facebook.com/profile.php?id=575462506&sk=info#!/groundupdesigners
Twitter: www.twitter.com/GUpDesigners

December 20, 2010 at 8:25 pm Leave a comment

3×3 with Jennifer Hoffman.

Jennifer Hoffman is a Designer and the Principal/Founder of Ecohaven Project.

What do you design?
Interior Design, Branding, Art Direction, Mixed Media Art + most recently – Collaborative Design.



Copyright Jennifer Hoffman

Where do you design?
Chicago, IL


Copyright Jennifer Hoffman

Why do you design?
We spend 90 percent of our time indoors, which is usually more polluted than outdoor city air.  In addition, we spend our time in spaces that aren’t designed well in terms of aesthetics, functionality, accessibility + sustainability.  Designing functional, beautiful + inspiring environments that are healthy + safe for the planet + its people is fundamental for good design.

In terms of Ecohaven Project + collaborative design, we’re just starting out.  On the projects we’ve worked on so far, it’s been really great to brainstorm ideas with other disciplines to come up with interesting + innovative solutions for design problems.  We’re big fans of IDEO’s collaborative design process because everybody has the opportunity to contribute.  We also like the idea that EVERYBODY is a possible design collaborator in this forum.

November 4’s daily design idea is be more like Jennifer: take care of the earth, take care of its people, and collaborate in the process.

Jennifer Hoffman Design:
www.jenniferhoffmandesign.com
jenniferhoffmandesign@gmail.com

Ecohaven Project:
www.ecohavenproject.com
ecohavenproject@gmail.com

November 4, 2010 at 10:44 am Leave a comment

Quote of Note: Jeanne Gang at The Interview Show

Re-blogged from UnBeige.
Written by Steve Delahoyde.
Originally posted October 4, 2010.

“Q: Is there any money in skyscrapers?
A: Not when you make every floor plan different.

– Heard spoken this weekend by Jeanne Gang of Studio Gang who was a guest at this month’s The Interview Show. Among her many great projects, the architect was responsible for one of Chicago’s best new buildings, the Aqua Tower, which earned her international praise and had the New Yorker‘s resident critic, Paul Goldberger, calling her the anti-Zaha Hadid for her focus on problem-solving over shape-making. In the interview, she also revealed that she’d originally wanted to be a veterinarian as a child and as the product of an engineer father who took the family on road trips to see bridges, she once made a traveling bar out of an old pull wagon. Gang was our favorite part of the show, coming across as both friendly and accessible, both in the interview and after when she hung out with everyone at the bar, drinking beer and chatting (we’ve never gotten to do that with Zaha). Footage of the interview should be available in the next month or so. Check back in, as we’ll make sure to post it.”

>> October 4’s daily design idea is let’s celebrate “problem-solving over shape-making.”

October 4, 2010 at 12:24 pm Leave a comment

3×3 with Jacques Laroche.

Jacques Laroche is a computer scientist who explores the intersection between science, politics, and society. He is also an active creator and thinker, who avidly believes in the power of design.

What do you design?
I design objects and ideas that push the boundaries of standard conception. Although objects are inextricably linked to ideas, I specify objects and ideas because I have worked in the the realms of physical creation (photography, digital component design, circuit bending, music production, etc.) and of pure thought (philosophy and writing).

I believe that when one engages in the practice of writing they are in effect involved in the creation, or design, of ideas. Accomplished writers take this further by weaving their ideas into a web that catches the minds of their target audience, sometimes known as the efficient transmission of memes. The totality of this process – creation of ideas, identification of a plausible target audience, and distribution via an effective medium – constitutes an intricate design process.

Where do you design?
When I was involved in photography, my location was New York City, mostly at night and usually confined to sites with a sense of symmetry. Electronics design usually happens in my home, on a central sturdy table that’s covered with audio and video cables, wires, components and tools. Adjacent to the table is a computer where I research the project at hand as well as a library of books for the same, though analog, purpose. Writing happens either at home, at coffee shops, or in libraries.


Pathways by Jacques Laroche; chair, presumably where thinking occurs

Why do you design?
For two reasons: First, because accepting the world at face value is not an option for me. In the particular case of the design of electronics, users – or citizens (as opposed to “consumers”) – are provided with an intentionally limited options. Increasing the functionality and availabilities of a product, for example the amount of sounds on a drum machine, can be easy, but most manufacturers maintain a fairly stifling and presumptuous relationship with their consumers by controlling the availability of a feature or overall product. In effect, corporations are telling citizens  “our job is to design and produce, your job is to passively and continuously consume”.  From where I stand, this is unacceptable, and active design on the part of the citizenry is one definite way to counteract this fact.

Second, I believe that creation is an integral part of human purpose. Design is essential the spiritual well-being of an individual. When someone contributes something that they have personally designed (whether the item exists physically or solely in the realm of ideas), he or she will likely feel useful to and integrated with his or her family, community, society.


drum machine modification, in progress

July 14’s daily design idea is be more like Jacques: “opt for vitality rather than stagnation, contribution instead of passive consumption, life over death.”

Find Jacques on Current Perspectives.
All images by Jacques Laroche.

July 14, 2010 at 10:56 am Leave a comment

3×3 with Jeremy Pickett.

Jeremy Pickett is the founder and designer at Pickett Furniture, a custom furniture and studio line furniture shop in Red Hook, Brooklyn. After a long and winding career path working for other furniture makers (and a hiatus which included a round the world trip with his family), Jeremy Pickett debuted his furniture line in 2009.

What do you design?
I started the business with a studio line of furniture that debuted at ICFF last year. Since then, we have gone on to work with designers on custom pieces and built-in cabinetry that fits our aesthetic. Later this summer we will debut a new line of green and sustainable lighting that features bamboo shades and LED wiring.


Photo by John Muggenborg/Mugg Photo (left/above) and Kevin O’Brien (right/below).

How do you design?
Our overlying goal when making either a custom piece for a client or designing a new piece of furniture for our studio collection is to make sure we are creating furniture that can’t be recreated in a mass production factory. We make our furniture out of solid wood which is hand selected for each project. By retracing history’s steps using traditional hand-cut Japanese-style joinery, we are also able to create designs that defy factory construction methods.

Where do you design?
Our workshop and showroom is located on Pier 41 in Red Hook. I absolutely love our location. It’s an incredibly peaceful space from which to create. Being on a pier means no traffic noises and water views on three sides of the building. I placed my desk in a specific spot in our office so I can see the Statue of Liberty out the window from my desk chair.

June 20’s daily design idea is be more like Jeremy: bring care to your craft, find a workspace you love, and seek inspiration throughout the world.

Pickett Furniture is located at 204 Van Dyke Street, Pier 41. The showroom is open by appointment Monday- Friday 9:00am – 6:00pm. (347)404-3066.

“Like” Pickett on Facebook and be privy to Facebook-only giveaways, updates, and shared links to other great websites and design events.
“Follow” Pickett on Twitter for day to day (sometimes hour by hour) happenings and thoughts going on in the studio and workshop.
Pickett’s Tumblr blog showcases step by step galleries of projects (completed and ongoing).

Learn more about 3×3 interviews at Daily Design Idea.

June 20, 2010 at 5:20 am 3 comments

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